“At CeBIT Gomite was on the NavNGo stand showing GPS connected to the iPhone running iGO8 navigation software and Google maps” By http://www.pocketgpsworld.com/
This is a Locative Mobile Phone Game (LMPG). A game for iPhone and Android, which uses either GPS or the My Location feature of Google Maps on the iPhone:
“According to its description, Parallel Kingdom places the virtual world on top of the real world using the GPS inside your phone. You can attack, dance, hug or team up with anyone around you. Set up trade routes, craft items or even create your own kingdom.
You can mine resources, build buildings, craft items, trade goods, meet people, start kingdoms, lead wars, and explore the world. Wherever you are, you can open your phone and play, whether you’re on the bus, walking down the street, or at home. Anywhere in the world, any time of the day. Parallel Kingdom never stops, you play it when you want and where you are.”
Source: iPhone World
Pocketgamer.co.uk published an interview with the CEO of Parallel Kingdom, Justin Beck:
Pocketgamer: How do the GPS aspects work? How are you tackling the problem that people might not be within range of anyone else who owns the game?
Justin Beck: We want to find some balance between leveraging the location game play of Parallel Kingdom without forcing players to move to do every little thing, which could get annoying quickly.
The GPS controls what part of a neighbourhood you are in and from that location you can then move your character within a couple block radius of your actual location. Giving you the freedom to explore while still being completely location based.”
From: Google Android and iPhone get their first MMORPG
Videos by Parallel Kingdom:

SonyEricsson recently announced two handsets with GPS built-in, which shall be rolled out from Q2 2008 on:

Photos: SonyEricsson
smoke-spots.de is a google maps mashup showing German locations for smokers and was launched a few days ago. It is part of a marketing campaign by Reemtsma, a company of the Imperial Tobacco Group – reacting to the new legal restrictions for smoking in the public.
Reemtsma press release (German)
Same thing for French: “Places to smoke at France” (Google Maps Mania) can be found at oufumer.fr. The credits do not give any hint whether the tobacco industry sponsors the projects.

Germany-based company locr states that their software for Symbian S60 phones is available at Nokia’s EMEA download site – in a press release for instance via inar.de. locr offers a community and a software for geotagging photos.
Another mashup by Taher Baderkhan. Fotoland.us is a community concept that “brings you pictures from all over the world by combining technologies from Flickr and Google Maps using the power of tags. It is the best and fastest way to explore pictures of other cities, locations and cultures. Fotoland is a user collaborative effort that grows with your participation.” It is the same approach as loc.alize.us
Screenshot: Locative Media
The tourism board Kitzbühel, Austria, has integrated a “geotargeting feature” into their website www.kitzbuehel.com, reports Tirol.com. The “geographical search engine” is using Google maps to enhance the search experience of users and to foster online bookings especially for smaller hotels, B&B with lower marketing budget.
The Service was provided by elements.at, Salzburg, Austria.
Screenshot: Locative Media
Taher Baderkhan’s Mashup is cool – and his “Moving Maps” are equipped with “handmade” photos.
His blog: http://websitesandmore.blogspot.com