“Bruce Sterling’s presentation at LIFT evening Korea on Industrial Products And Ubiquity. Bruce talks about sustainable design, recycling, total life-cycle management, tags, radio-frequency identity, search engines, locative media, computer fabricators, industrial design, user records, metadata. web commerce and ubiquitous computing in the service of sustainability. ”
From LIFT. (LIFT evening Seoul, 12 September 2007)
A device for golfers by SkyGolf with technology from u-blox. From the press release:
“The SkyCaddie SG5 rangefinder uses GPS to answer the oldest question in golf, ‘how far?’, without looking for markers or wasting time pacing off distances. It calculates distances automatically providing golfers with the information they need to play on more than 17,000 golf courses in more than 45 countries. The SkyCaddie is like having a professional caddie in the palm of your hand. SkyGolf’s patented IntelliGreen technology also allows golfers to measure the full depth and shape of the green from any angle of approach and quickly calculate distances to up to 40 targets at a time, helping golfers gauge distances to hazards and choose the best club for their next shot.
Heineken seems to use digital fleet management for a marketing campaign and a mashup game. The Dutch beer brewery shows live the position of their “delivery men”. In a game you can predict the next stop of the trucks. It is a cooperation with the geotagging community bliin.
“On 25th May 2004, fifty bottles containing messages were released into the sea off the south-east coast of England near Ramsgate Maritime Museum, Kent. The intended destination of the bottles is The Chatham Islands in the South Pacific Ocean. The islands, which are 800km east of mainland New Zealand, are the nearest inhabited land to the precise location on the opposite side of the world to Ramsgate Maritime Museum. It is anticipated that the bottles may be found several times before reaching the Chatham Islands.
Several of the bottles are being tracked using GPS technology and are programmed to send their longitude and latitude coordinates back to Ramsgate every hour. The information they transmit is used to create a real time drawing of their progress.”
smoke-spots.de is a google maps mashup showing German locations for smokers and was launched a few days ago. It is part of a marketing campaign by Reemtsma, a company of the Imperial Tobacco Group – reacting to the new legal restrictions for smoking in the public. Reemtsma press release (German)
Same thing for French: “Places to smoke at France” (Google Maps Mania) can be found at oufumer.fr. The credits do not give any hint whether the tobacco industry sponsors the projects.