“mobile tagging (tagging= identify) means reading out a 2d- or 3d-barcode by using a camera in a mobile device.It is possible to save various data types in the codes, although in terms of mobile tagging predominantly url are ciphered . After decoding these codes, the user can be directly linked to the corresponding website.
Commercial tagging includes the use of multi-dimensional barcodes, especially in the fields of mobile marketing and advertising. Showcases in this context are additional information on products (e. g. the nutrient content on hamburgers), direct downloads (e. g. free ringtones, clips or mobile games) and the direct link to a specific site of a company. Particularly in the field of commercial tagging it is vital for the code to be able to be branded (= it is possible to integrate a logo in the code).”
Portal and blog on Mobile Tagging