Antenna Audio and Citysearch are barcoding San Francisco with Scanbuy

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Press Release:

Citysearch & Antenna Audio Deploy Scanbuy’s Mobile Barcode Technology to San Francisco, Enabling Instant Access to Information

Scanbuy’s Technology Turns Camera Phones into Barcode Scanners – Connecting People to Local Information On-the-Go for the First Time in US

New York – March 26, 2008 – Citysearch, a leading online local information guide and an operating business of IAC (Nasdaq: IACI), and Antenna Audio, a global leader in audio interpretation, announced separately today that they will deploy Scanbuy’s advanced barcode technology giving mobile phone users instant access to a wide range of local information when and where they need it most. Today’s launch marks the first time Scanbuy’s technology has been used to deliver local, mobile content in the United States.

By using ScanLife technology from Scanbuy, a global leader in mobile marketing solutions that turns camera phones into barcode scanners, Citysearch will link San Francisco users to local content on various restaurants, businesses and leading services while Antenna Audio will provide instant information about local historical landmarks.

More than 500 restaurants and businesses in San Francisco will display ScanLife 2D barcodes, called EZcodes, which deliver Citysearch’s original and consumer-generated reviews directly to a user’s phone, allowing immediate access to relevant information and eliminating the extra steps of typing lengthy website addresses into mobile browsers.

“People visit Citysearch.com daily for information about places to go in their city and now with ScanLife EZcodes, they can review information exactly when they need it most – at a local business’s front door,” said Rob Angel, Vice President, Media & Advertising, Citysearch. “EZcodes give locals and visitors the power of the Internet without having to search through information they don’t need. It fundamentally changes the user experience because it allows instant, up-to-the-minute access to the reviews and recommendations most relevant to the user at that moment.”

Audio tour provider Antenna Audio, acquired by Discovery Communications, Inc. in 2006, is using ScanLife to provide audio clips of local San Francisco landmarks right to an individuals’ mobile phone. This content has historically required hardware rental from locations like museums and galleries.

“In partnering with Scanbuy, Antenna Audio is hoping to drive users of mobile devices to access destination relevant content using ScanLife 2D technology as they explore the city”, said Sarah Dines, Managing Director of Antenna Audio for the Americas. “Our goal is to provide a first-rate audio experience for every user, and this mobile technology is a fantastic way to bring tours to as many people throughout San Francisco as possible.”

ScanLife technology uses camera phones to connect the physical world to the digital world. Businesses and content providers can use EZcodes to extend brand engagement onto mobile devices. At the same time, it affords mobile phone users the luxury of getting the most up-to-date information quickly and easily at the time they are actively making decisions or looking for answers.

All EZcodes can be accessed by users with compatible phones after downloading the free ScanLife software though the mobile browser at http://www.getscanlife.com, or by texting SCAN to 70734. Because of their simple design, EZcodes are supported by over 65 different camera phone models from all major US wireless carriers. The ScanLife Code Registry and Management platform has been deployed in France, Spain, the Philippines, Brazil and the United States.

“We are thrilled to have the potential of ScanLife fully realized by both Citysearch and Discovery Communications in this project,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “These partners are a natural fit, as they provide the most up-to-date and in-depth local information. This is a great opportunity to provide individuals throughout San Francisco instant access to a wealth of information from Citysearch about their favorite places and inside information about historical landmarks from the leader in audio tours, Discovery Communications.”

About Antenna Audio For more over 20 years, Antenna Audio has been the leading provider of audio and audio-visual interpretation to museums, exhibitions, historic sites and visitor attractions around the world. Today, we distribute more than 20 million tours every year and have a network of 16 offices around Europe, North America and Asia, currently employing around 350 full time staff. Acquired in April 2006 by Discovery Communications, Inc., Antenna Audio is now part of the leading real-world media brand on all platforms. Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. For more information about Antenna Audio, please visit http://www.antennaaudio.com.

About Citysearch Citysearch is a leading local search and directory company that provides the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers consumers to make informed decisions about where to spend their time and money by delivering trusted content, local expertise and helpful tools, including over 18 million local business listings and over 1.5 million user reviews nationwide. Citysearch is an operating business of IAC (NASDAQ: IACI). For more information, visit: http://www.citysearch.com

About Scanbuy, Inc. Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy’s 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. The company’s investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures. For more information about Scanbuy solutions, please visit http://www.scanbuy.com or http://www.scanlife.com.

Via http://www.sys-con.com/read/528624.htm

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