Heineken’s “Delivery Men”

Thursday, 10 January 2008

Heineken

Heineken seems to use digital fleet management for a marketing campaign and a mashup game. The Dutch beer brewery shows live the position of their “delivery men”. In a game you can predict the next stop of the trucks. It is a cooperation with the geotagging community bliin.

Via The Mobile City who quote the Dutch blog Bright.

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