What is LoJo?
Shorthand for locative journalism, LoJo is the name of a project launched by a team of Northwestern University graduate students to study the intersection of journalism and emerging location-based technologies. Through this project, we hope to create interactive and informative mobile experiences that push innovation in journalism.
What is locative storytelling?
Using the bouquet of emerging mobile and location-based technologies (from GPS-enabled mobile phones to interactive online maps), locative storytelling provides multi-media content that enhances a user’s connection to a given place. At its best, this kind of interactive media gives users increased entry points, and more control over, any given story, thereby enabling deeper and more vibrant experiences.
What are some examples?
If you’ve ever been on an audio tour of a museum or a city neighborhood, you’ve experienced locative storytelling. Other examples include Google mash-ups (user-enhanced Google maps that layer location-specific information over area maps) and GPS-based mobile games.