Heineken’s “Delivery Men”

Thursday, 10 January 2008

Heineken

Heineken seems to use digital fleet management for a marketing campaign and a mashup game. The Dutch beer brewery shows live the position of their “delivery men”. In a game you can predict the next stop of the trucks. It is a cooperation with the geotagging community bliin.

Via The Mobile City who quote the Dutch blog Bright.


Places to smoke at Germany and France

Tuesday, 8 January 2008

smoke-spots.de

smoke-spots.de is a google maps mashup showing German locations for smokers and was launched a few days ago. It is part of a marketing campaign by Reemtsma, a company of the Imperial Tobacco Group – reacting to the new legal restrictions for smoking in the public.
Reemtsma press release (German)

Same thing for French: “Places to smoke at France” (Google Maps Mania) can be found at oufumer.fr. The credits do not give any hint whether the tobacco industry sponsors the projects.
Oufumer.fr


Def.: Destination Marketing

Monday, 7 January 2008

Destination Marketing is a kind of marketing which markets Tourist destinations. Destination Marketing Organisations do this kind of marketing to promote their City, County, Area or Country.”

http://en.wikipedia.org/w/index.php?title=Destination_Marketing&oldid=176663095