Heineken seems to use digital fleet management for a marketing campaign and a mashup game. The Dutch beer brewery shows live the position of their “delivery men”. In a game you can predict the next stop of the trucks. It is a cooperation with the geotagging community bliin.
smoke-spots.de is a google maps mashup showing German locations for smokers and was launched a few days ago. It is part of a marketing campaign by Reemtsma, a company of the Imperial Tobacco Group – reacting to the new legal restrictions for smoking in the public.
Reemtsma press release (German)
“Destination Marketing is a kind of marketing which markets Tourist destinations. Destination Marketing Organisations do this kind of marketing to promote their City, County, Area or Country.”