Heineken seems to use digital fleet management for a marketing campaign and a mashup game. The Dutch beer brewery shows live the position of their “delivery men”. In a game you can predict the next stop of the trucks. It is a cooperation with the geotagging community bliin.
“The Mobile City is a conference on locative and mobile media and the city. The conference brings together academics, urban professionals, locative artists, and media designers.
The rise of mobile and locative media like the mobile phone and GPS blur the boundaries between the physical world and the digital world. What does this mean for the city?”
Rotterdam, 27-28 February 2008
Among the people at mscapeFest07 at Bristol were:
- Yolande Kolstee, she is an officer for Innovation and Quality Care of the Royal Academy of Art (Koninklijke Academie van Beeldende Kunsten, abbreviated KABK), The Hague, Netherlands, and projectleader of the AR+RFID Lab at Royal Academy of Art. She works closely together with
Yolande and Pieter are working with RFID technology already and now are thinking of using the data gloves of their augmented reality systems as another sensor for the mscape system. What their students are doing you can watch in the following two funny videos from the website of AR+RFID Lab via YouTube.
The English website of the AR+RFID lab is: www.kabk.nl/lab