“Plazemarks” – Mobile Tagging at Berlin

Saturday, 22 March 2008

A 2006 project by the Berliner artist Aram Bartholl (http://www.datenform.de/vitaeng.html):

“To make the digital layer of plazes visible in the city a selected number of plazes in Berlin got marked by interactive tags on the sidewalk. Each of these Plazemarks are individual icons but they all share the same graphical language. Each Plazemark has the Webadress of the specific plaze of Plazes.com encrypted. The technology behind these icons is called “Shotcode”. By using a standard mobile phone it is possible to decode the encrypted ink and browse to the specific plaze. A small java application decodes the tag from a picture taken by the phone’s camera.”

http://www.datenform.de/plazemarkeng.html

aram-bartholl_plazemark_2008-03-22_small-cropped2.jpg

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Def.: Mobile Tagging

Friday, 21 March 2008

“mobile tagging (tagging= identify) means reading out a 2d- or 3d-barcode by using a camera in a mobile device.It is possible to save various data types in the codes, although in terms of mobile tagging predominantly url are ciphered . After decoding these codes, the user can be directly linked to the corresponding website.
(…)
Commercial tagging includes the use of multi-dimensional barcodes, especially in the fields of mobile marketing and advertising. Showcases in this context are additional information on products (e. g. the nutrient content on hamburgers), direct downloads (e. g. free ringtones, clips or mobile games) and the direct link to a specific site of a company. Particularly in the field of commercial tagging it is vital for the code to be able to be branded (= it is possible to integrate a logo in the code).”

http://de.wikipedia.org/wiki/Mobile_Tagging

Portal and blog on Mobile Tagging