“Come in and try our new GPS based audio tours which will guide you through the streets of San Francisco . With the option of taking three different routes you can discover popular attractions like the Golden Gate Bridge, Lombard Street and some other hidden treasures of our beautiful city such as the Japanese Tea Garden and the Painted Ladies. Along with driving directions, our GPS technology will also offer you music, sound effects, and historical background on the sites.”
San Francisco Zoo “is pleased to be the first zoo in America to deliver Zoo Ranger tours.”
“Even if you’ve been to the Zoo before, you’ll now see the Zoo from the eyes of the keepers by renting your own personal Zoo Ranger! Zoo Ranger is a hand-held, GPS-triggered device that takes you on an insider’s tour of the Zoo through audio and video. Choose from various options to see how we care for our wonderful animals and learn more about them. You’ll meet many of our individual animals and be touched by their unique personalities and compelling stories. Go virtually “behind-the-scenes” at 25 of our most popular exhibits to experience keeper and animal interactions, witness behavior training, and enjoy animal enrichment sessions. You can even test your wildlife knowledge with the interactive Zoo Trivia feature!”
Scanbuy’s Technology Turns Camera Phones into Barcode Scanners – Connecting People to Local Information On-the-Go for the First Time in US
New York – March 26, 2008 – Citysearch, a leading online local information guide and an operating business of IAC (Nasdaq: IACI), and Antenna Audio, a global leader in audio interpretation, announced separately today that they will deploy Scanbuy’s advanced barcode technology giving mobile phone users instant access to a wide range of local information when and where they need it most. Today’s launch marks the first time Scanbuy’s technology has been used to deliver local, mobile content in the United States.
By using ScanLife technology from Scanbuy, a global leader in mobile marketing solutions that turns camera phones into barcode scanners, Citysearch will link San Francisco users to local content on various restaurants, businesses and leading services while Antenna Audio will provide instant information about local historical landmarks.
More than 500 restaurants and businesses in San Francisco will display ScanLife 2D barcodes, called EZcodes, which deliver Citysearch’s original and consumer-generated reviews directly to a user’s phone, allowing immediate access to relevant information and eliminating the extra steps of typing lengthy website addresses into mobile browsers.
“People visit Citysearch.com daily for information about places to go in their city and now with ScanLife EZcodes, they can review information exactly when they need it most – at a local business’s front door,” said Rob Angel, Vice President, Media & Advertising, Citysearch. “EZcodes give locals and visitors the power of the Internet without having to search through information they don’t need. It fundamentally changes the user experience because it allows instant, up-to-the-minute access to the reviews and recommendations most relevant to the user at that moment.”
Audio tour provider Antenna Audio, acquired by Discovery Communications, Inc. in 2006, is using ScanLife to provide audio clips of local San Francisco landmarks right to an individuals’ mobile phone. This content has historically required hardware rental from locations like museums and galleries.
“In partnering with Scanbuy, Antenna Audio is hoping to drive users of mobile devices to access destination relevant content using ScanLife 2D technology as they explore the city”, said Sarah Dines, Managing Director of Antenna Audio for the Americas. “Our goal is to provide a first-rate audio experience for every user, and this mobile technology is a fantastic way to bring tours to as many people throughout San Francisco as possible.”
ScanLife technology uses camera phones to connect the physical world to the digital world. Businesses and content providers can use EZcodes to extend brand engagement onto mobile devices. At the same time, it affords mobile phone users the luxury of getting the most up-to-date information quickly and easily at the time they are actively making decisions or looking for answers.
All EZcodes can be accessed by users with compatible phones after downloading the free ScanLife software though the mobile browser at http://www.getscanlife.com, or by texting SCAN to 70734. Because of their simple design, EZcodes are supported by over 65 different camera phone models from all major US wireless carriers. The ScanLife Code Registry and Management platform has been deployed in France, Spain, the Philippines, Brazil and the United States.
“We are thrilled to have the potential of ScanLife fully realized by both Citysearch and Discovery Communications in this project,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “These partners are a natural fit, as they provide the most up-to-date and in-depth local information. This is a great opportunity to provide individuals throughout San Francisco instant access to a wealth of information from Citysearch about their favorite places and inside information about historical landmarks from the leader in audio tours, Discovery Communications.”
About Antenna Audio For more over 20 years, Antenna Audio has been the leading provider of audio and audio-visual interpretation to museums, exhibitions, historic sites and visitor attractions around the world. Today, we distribute more than 20 million tours every year and have a network of 16 offices around Europe, North America and Asia, currently employing around 350 full time staff. Acquired in April 2006 by Discovery Communications, Inc., Antenna Audio is now part of the leading real-world media brand on all platforms. Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. For more information about Antenna Audio, please visit http://www.antennaaudio.com.
About Citysearch Citysearch is a leading local search and directory company that provides the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers consumers to make informed decisions about where to spend their time and money by delivering trusted content, local expertise and helpful tools, including over 18 million local business listings and over 1.5 million user reviews nationwide. Citysearch is an operating business of IAC (NASDAQ: IACI). For more information, visit: http://www.citysearch.com
About Scanbuy, Inc. Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy’s 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. The company’s investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures. For more information about Scanbuy solutions, please visit http://www.scanbuy.com or http://www.scanlife.com.
The press kit says: “GoCAR is the world’s first computer guided storytelling car. The clever talking car navigates for you, but that’s not all. As you drive, it points out the sights and tells you the stories that bring San Francisco to life.”
(Video: GoCar Franchise Services, Inc., via Youtube.com)
A three-wheeler moped with navigation system and GPS-triggered audio guidance. The “storytelling car” seems to be fun. Started 2004 GoCars are meanwhile available at San Francisco, San Diego and Miami, franchisers for further cities are searched for. At a first glance unexpected, but at the second it is reasonable – GoCar is offering location-based advertisement:
“The GoCar becomes a trusted companion in an unfamiliar place; telling stories, pointing out landmarks, assisting our customers explore and enjoy a city adventure. Which is why we call the GoCar the Local on wheels. The GoCar can vocalize your business right as the GoCar drives by your premises delivering its unqiue personality. Not only do the pasengers get notified of your unique business proposition, but also bystanders who are naturally looking at the car as it talks about your premises.”
More videos from the GoCarEntrepreneurs:
(Videos: GoCar Franchise Services, Inc., via YouTube.com)